Vogue Arabia Spotlights Lalla Oumaïma’s Jewellery Brand Ashaha, Styled With Ruaa Elmansuri’s Hooded Gown.

The Hooded Corseted Ivory Gown by Ruaa Elmansuri appears in the April 2025 issue of Vogue Arabia, worn by Moroccan-Iraqi actress Mariam Hussein on the opening page of the jewellery section. Lalla Oumaïma, daughter of Princess Lalla Hasna of Morocco, is the founder of the jewellery brand Ashaha, and is known for creating pieces that celebrate memory and craftsmanship, qualities that harmonise beautifully with the elegance of the gown.

The Hooded Gown itself is a signature piece from Ruaa Elmansuri’s SS24 collection. Its structured corsetry and fluid hood create a striking balance between architectural tailoring and soft, sculptural movement. The design reflects Ruaa’s distinctive approach: garments that feel contemporary yet are deeply rooted in cultural narrative, shaped by her Libyan Amazigh heritage and interest in Amazigh craft and tradition. The gown has previously been featured in editorials and high-profile appearances, including Overdue Magazine and worn by Zainab Jiwa at the Sky Arts Awards.

For this editorial, styling the jewellery with the corseted gown added another layer to the Ashaha story. As shared in their feature, the jewellery is about creating objects that carry meaning and strength—ideas that are mirrored in the way Ruaa designs her pieces. Together, the editorial frames the gown and jewellery as complementary expressions of craft, heritage, and sophistication.

Ruaa Elmansuri’s work consistently explores the intersection of heritage and modernity, creating garments that feel like wearable stories. The Hooded Corseted Gown is a perfect example: timeless, refined, and quietly powerful, it sits naturally alongside Lalla Oumaïma’s jewellery in a frame that celebrates craftsmanship, individuality, and thoughtful design.

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