Ruaa Elmansuri is committed to protecting and respecting your privacy. This privacy policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data.

The Website is operated by Ruaa Elmansuri Ltd (we, us, our), the brand, with registered office at Unit 13, 384  Abbott Road, E14 0UX.

What kind Of Personal Data Do We Collect:

Personal data, or personal information, means information about an individual from which that person can be identified. It does not include data which has been anonymised so that an individual cannot be identified.

We collect, use and store various types of personal data about you including:

• your name, surname, title, username or similar identifier, nationality, date of birth, gender and other identifying data;
• your email address, billing address, delivery addresses, telephone number, social media handle and any other personal data that you provide by completing forms on the website;
• details of any transactions made by you;
• website login activity and details of products you have viewed on the website or placed in your basket whilst logged in;
• personal data that may be contained in communications you send to us;
• information you voluntarily provide in surveys that we may, from time to time, conduct on the website or via email for research purposes (only if you choose to participate in them);
• technical data about your laptop, phone or tablet for example your IP address, browser information, location, operating system and platform;
• your social media handle and other data that you voluntarily publish or share publicly, for example on social networks (e.g., Facebook, Instagram, etc.) which is collected by third party analytics providers (such as Google Analytics and Facebook Business Manager), advertising networks and search information providers. These third parties have their own privacy and cookies policies which apply to the way they collect and share your personal data with us;
• information relating to your shopping preferences (for example, your size and style preferences), purchasing data (purchased products, location, date and time of purchase) and marketing and communications preferences you have selected.

What Happens If You Don’t Provide Your Personal Data? 

Providing your personal data to us is voluntary. However, we will need certain personal data to process purchases you make through the website (in particular, your name, email, billing address and delivery address) or to respond to communications you send to us.

Providing data for marketing purpose and profiling purpose is instead optional. Not providing your data for these purposes will not have any negative consequences for you and you can revoke your consent at any time by emailing: info@ruaaelmansuri.com

When We Collect Personal Data:

We collect personal data that you provide through the website, or through other media, for example, when you:

• create an account with us through the website;
• visit the website, and login to your account to buy products, place products in your shopping basket or otherwise browse the website;
• visit the website through cookies and similar technologies as set out in more detail in the cookie policy. You can manage your cookie preferences when you visit the website or through your browser settings;
• purchase a product through the website, in store or by phone;
• subscribe to the Ruaa Elmansuri newsletter;
• click on Ruaa Elmansuri ads or sponsored links;
• contact us through the customer services function or by any other means;
• book a stylist appointment or any other in store appointment;
• request our customer service team to contact you (for example, in connection with alterations or if a product is out of stock); or
• choose to complete any surveys we send you.

Please remember that where you share your personal data through an app or other third party platform, your use of the app or platform and the way in which your personal data may be processed will be subject to the privacy policies of such third party provider and terms and conditions of such app or platform.

How We Use Your Personal Data:

We only use or “process” your personal data where permitted by law. In most cases, we rely on one of the following legal grounds for processing personal data:

• processing is necessary to perform a contract with you or take steps that you have requested in order to enter into a contract (for example, the contract for the sale and purchase of products);
• processing is necessary for us to comply with a legal obligation (for example, fraud prevention);
• processing is necessary for the purposes of our legitimate interests, and our interests are not overridden by your interests, fundamental rights or freedoms; or
• your consent, in connection with certain marketing activities
• your consent, in connection with profiling (this is where we analyse your preferences in-store or whilst on the website), for example, in relation to purchased products, viewed products, stores where purchases were made, in order to provide personalized offers that are in line with your interests.

Categories Of Personal Data And How We Use It:

Legal basis:

1. Using your name, gender, date of birth, occupation, nationality, contact information, purchase and browsing history to:

– register you as a new customer and providing you with services as a registered customer such as offering you qualified customer service or sending you notifications when you place a product in your basket and leave the website before completing your checkout or where you add products to a wish list.

– process and track your purchases, send order updates and provide services and information offered through the website (at your request).

– process requests for distant sale appointments, stylist appointments, other store services or in connection with store events.

Performance of a contract or taking steps that you have requested prior to entering into a contract.

2. Using your name, contact information and information voluntarily provided by you to communicate with you in connection with any prize draws and competitions you choose to enter.

Performance of a contract or taking steps that you have requested prior to entering into a contract.

3. Using your name, contact information, credit card details, and billing details to verify and process a purchase you made.

We will only process your credit card details where you purchase products from a store over the phone.

Performance of a contract or taking steps that you have requested prior to entering into a contract.

4. Using information related to your activity on the website or in store and information you voluntarily share with us to improve and customise products, services and our business in general, including by profiling, for example by tracking your product preferences, shopping history and interactions with the website.

Your consent to profiling for these specific purposes and, for non-profiling activities, our legitimate interest in improving our products or services where such interest is not overridden by your own interests or fundamental rights.

5. Using your purchase and browsing history, information relating to your shopping preferences and information you voluntarily share with us for data analytics and market research.

Our legitimate interest in improving our products or services where such interest is not overridden by your own interests or fundamental rights.

Your consent, when you answer surveys or customer satisfaction questions.

6. Using your name, contact information and information voluntarily provided by you to respond to your queries or complaints.

Performance of a contract to which you are a party or taking steps at your request prior to entering into a contract where you contact us in relation to a purchase or potential purchase and in all other cases our legitimate interest in responding to you where such interest is not overridden by your own interests or fundamental rights.

7. Using your purchase and browsing history, information relating to your shopping preferences and information on publicly available social networks or that you voluntarily share with us to carry out data enrichment, such as by analysing your product preferences, shopping history and interactions with the website together with data collected from third parties.

Our legitimate interest in improving our products and services where such interest is not overridden by your own interests or fundamental rights.

8. Using your IP address, browser information, location, operating system and platform and other technical information to maintain and protect the website and our business (for example, troubleshooting, data analysis, system maintenance, hosting data).

Performance of a contract in accordance with the applicable terms and conditions of our website and services or our legitimate interests in effectively running the website and our business where such interest is not overridden by your own interests or fundamental rights.

Marketing & Profiling:

We will only send you marketing communications with your consent and we will respect any contact preferences you select (text message, email, telephone and/or mail). These communications include news, information and updates about our products and services, offers, gifts, promotions, special events, projects Ruaa Elmansuri is supporting and other communications that we think may be of interest to you. 

If you have given your consent to profiling, we may process your personal data through automated decision-making tools, so that we can customise your experience with us to your interests and shopping habits and to improve our services and products. We explain below the logic involved in our profiling activities, their significance and effects:

Logic involved and description of the processing:

• logic involved: viewed products, purchase data and purchase frequency are used to create clusters of customers (explorer, fan, classic, connoisseur and elite). Customers will be addressed profiled marketing communications promoting our products which are sold at certain prices based on the cluster they fall into;
• information processed: name, date of birth, address, data concerning hobbies, job, interests, purchase data (e.g. purchased products, location of purchase, date and time of purchase, delivery data), viewed products;
• source of the information: where you give your consent to be profiled, we process the data you provide when you register, use our website and purchase products as a registered customer;
• how the information provided impacts the decision made by profiling: the profiling is based solely on the data you provide, therefore the outcome depends totally on it.

Visits on our website and purchase habits as a registered customer will influence the types of products that we promote to you.

For example, if you view or purchase products that are:

• at a lower price range, for example small accessories, you will receive targeted marketing communications for other accessories or similarly priced products;
• at a higher price range, for example, coats and outerwear, you will receive targeted marketing communications for products in a similar category or price point.

You can withdraw your consent to receiving marketing communications at any time by following the unsubscribe link in emails we send you.

You can also withdraw your consent to profiling at any time. If you have created an account with us you can change your preferences for marketing communications and profiling through your account on the website. If you prefer (or if you don’t have a Ruaa Elmansuri account), you can contact us directly at info@ruaaelmansuri.com

Who We Share Your Personal Data With:

In connection with the activities set out above, we may disclose your personal data to:

(i)      service providers who provide our business with support services, IT services, customer care support, logistics or courier services as data processors, including:

1. DHL (https://www.dhl.com/) who manage purchases through the website on our behalf (including billing and/or invoicing activities);

(ii)  service providers who are involved in our marketing and profiling activity, such as media agencies working for us.

When you make a purchase through the website, the payment card details you provide are processed exclusively by our external payment processing provider, WooCommerce (www.woocommerce.com), which processes your data as a data processor on our behalf for the purposes of completing the electronic payment transaction and to undertake identity verification, fraud and anti money laundering checks, and risk management and solvency assessments.

We may transfer your personal data from your country of residence to third countries. Some of these countries are subject to a data protection adequacy decision of the European Commission, but others are not, such as the USA. To ensure the protection of your personal data, transfers outside your country of residence or the EEA to a third party processing your personal data on our behalf will be made pursuant to the EU Model Clauses or other acceptable legal mechanisms. For more information, please contact info@ruaaelmansuri.com

We may also share personal data with third parties in connection with a potential or actual sale of our business or assets and, where relevant, we will respond to requests for personal data where required to do so by law, or when we believe that disclosure is necessary to protect our legal rights and/or comply with a judicial proceeding, court order, request from a regulator or any other legal process served on us.