











































HOME IS WHERE I DREAM
CAMPAIGN
A campaign in collaboration with Photographer Bachir Tayachi, the ‘Home Is Where I dream’ photoshoot takes place in Tunisia, and follows one woman’s journey through different landscapes as she carries a small house behind her. The house represents identity, memory, and the emotional weight of searching for belonging.
She wraps a red rope around the house, and begins dragging it – starting her journey.
She drags the house across changing terrains; pavements, fields, slopes – symbolising the weight of memory. The rope stands out as a visual metaphor for connection.
She changes, symbolising transformation. She reaches the beach at golden hour. The energy shifts – she dances, she breathes, she allows herself to be free.
The house sits behind her but feels smaller, quieter. The sea becomes a symbol of possibility. She stands against the horizon, ready to fly.
‘Home’ is no longer the box she dragged – it is the dream she rises towards.
CREDITS:
Photography by Bachir Tayachi
Makeup & Hair by Mohamed Ali BenGhars
Modelling by Zohra BenYoussef
